Hurry - limited paces available for January! Join the waiting list now>
90-days to B2B start-up success
And transforming your life as a founder
Online • Self-paced • 100% Money Back Guarantee
We empower B2B tech start-up founders to build a scalable pipeline of early adopters, by creating Cult Products, without writing a single line of code, in just 90 Days or less.
Design and build your start-ups brand, website, and product prototype with our expert support.
This extensive program is the synthesis of every single thing that the Yaya team has learnt about successfully launching a B2B tech start-up. It is hands-down the best do-it-yourself option for getting your start-up off the ground.
Trusted by
Why Cult Products?
Sadly you can’t just teleport from an idea to a mainstream product. If your start-up is going to be successful you need to rally early-adopter customers to your cause. Those people don’t care that you don’t have a track record, case studies, and a load of other customers. They believe in you, your vision, and the promise of a new way to solve their problems that nobody else can offer.
We don’t just churn out brands, websites, and products. Our Cult Products framework helps B2B tech startup founders attract fanatical followers, communicate a radical vision, and build a revolutionary product.
- If your brand is the same as everyone else, you will fail.
- If your product is the same as everyone else, you will fail.
- If you can’t generate leads, you will fail.
That's why we only work with founders who want to do things differently.
You're not alone
Founding a B2B start-up isn't easy
Does this sound like you?
If you're an expert in your field, with an idea you just can't get out of your head - an innovative way to revolutionise your industry and change the way you and your peers work - we know how you feel and you're exactly the type of founder we love working with.
Making that dream a reality can feel overwhelming. Don't worry, we're here to help.
- Does it feel impossible... to make progress without co-founders, software engineers, designers, and marketing experts?
- Do you find yourself wishing... you were as confident in launching a startup, making sales, and developing products as you are in your industry experience?
- Are you frustrated that... it feels like it's harder than ever to secure the investment you need?
- And when it comes down to it, do you... worry that quitting your job to pursue your dream of launching a B2B startup may be too risky?
What FOunders Like YOu have to say...
★★★★★
"Yaya helped us to take a great idea and bring it to life in the form of a tangible, tactile and workable product. Combining our knowledge as subject matter experts with their people-focused approach meant we now have a hugely impactful suite of tools."
Brian hurst,
co-founder of clearAlpha technologies
★★★★★
"The MVP we built with Yaya was the foundation upon which we've gone on to build what I (slightly biased) think is a fantastic business."
Seb Cross,
co-founder of BeZero Carbon
Success Stories
We help founders like you achieve all this...
- Earn the respect and admiration of industry peers as an innovator
- Enjoy freedom from working for someone else.
- Realisation of their dream to create their own product.
- Take control of your destiny and realise your dream to create your own product.
- Build a multi-million pound valuation and revenue.
- Gain confidence in your idea's potential and your commitment to it.
- Achieve financial independence and life-changing wealth.
Without any of this...
- Hold off on the soul-destroying process of raising investment while losing equity.
- Eliminate the need to take a risk on finding a technical co-founder.
- Retain ownership by avoiding giving away significant equity in exchange for early stage investment.
- Save potentially hundreds of thousands of pounds in development costs.
- Keep your money by steering clear of accelerator programs that require equity.Avoid the long, expensive, and complex process of building a product with uncertain market potential.
What's included
The course
Over 8 hours of super high-quality video covering everything from creating and testing a value proposition, market differentiation, and product prototyping to building a website that generates leads for your business. You get access to the same materials we use at Yaya when we work with our clients.
The community
Access to a private community of B2B tech founders from all over the world. This is the perfect sounding board for sharing your ideas, challenges, and successes with like minded professionals.
Coaching calls
You are invited to weekly coaching calls with a cohort of fellow founders. You’ll have a feedback loop for your ideas, challenges, and design concepts with us and your peers. Live accountability is a lead indicator of success.
What you'll create
Brand
Craft and communicate a radical vision by designing a blue-ocean brand.
Website
Attract fanatical followers by creating high-conversion websites.
Product prototyping and testing
Build a revolutionary product by rapidly prototyping your idea and testing it with real users
Investment deck
Build a revolutionary product by rapidly prototyping your idea and testing it with real users
Phill Keaney-Bolland
CO-FOUNDER
Adam Yaya-Durrant
CO-FOUNDER
Work with our expert founders
As the co-founders of Yaya, an award-winning global design consultancy specialising in helping B2B start-ups create revolutionary products, Adam and Phill have empowered countless founders to transform their lives.
With their 'Cult Products' methodology, they have turbo-charged the growth of start-ups in countless industries, bringing decades of experience in product design, branding, and marketing to founding teams.
Adam and Phill believe there are too many talented potential founders with great ideas out there who never get their start-up off the ground. Their mission with Cult Products is to change that, helping start-up founders worldwide make their dreams of success a reality.
What you'll learn
Module 1: Early adopter strategy
Module 2: Foundations - Value propositions and Personas
Module 3: Traction - Building pre-product waiting lists
Module 4: Prototyping
Module 5: User Testing
Module 6: Brand
Module 7: Website
Modele 8: Investor deck
Bonus module: Making your first sales
Who is this for?
Don't miss out on your chance to join our first cohorts!
We're capping the number of places in each monthly cohort, so we can give each participant the attention they need to be successful. To be in with a shot of joining our first cohort (and taking advantage of our introductory offer), it is essential to join our waiting list now.
Launching in:
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
What’s included in the program?
You’ll receive over 8 hours of video tutorials, weekly group coaching calls, access to a private community, and Yaya's toolkits to build your brand, website, and product prototype.
How do I know if this will work for me?
If you’re serious about launching a B2B start-up, committed to putting in the work, and follow the step-by-step guidance we provide, this program is designed to set you up for success. Plus, we offer a money-back guarantee if you're unsatisfied after completing the course.
Is this programme virtual or in-person?
This program is 100% virtual and self-paced, accessible from anywhere in the world.
How does the group coaching work?
Weekly group coaching calls are scheduled at a set time, but if you can’t make it, the sessions will be recorded and available for you to watch at your convenience.
What’s the cohort size?
Each cohort is capped at 20 participants to ensure personalized support and peer engagement throughout the program.
How does the guarantee work?
We offer a 100% money-back guarantee within the first 30 days if you're not satisfied.
Can I do this from anywhere in the world?
Yes, the program is fully online and can be accessed from anywhere with an internet connection.
Do I need technical or coding skills?
No coding skills are required! We guide you through building your brand, website, and product prototype without needing technical expertise.
What if I can’t finish in 90 days?
While designed for 90 days, the program is self-paced, and you’ll have lifetime access to the materials and the community.
Is there a community element to this program?
Yes! You’ll be part of a private community of like-minded B2B founders where you can share ideas, get feedback, and build relationships with peers on the same journey.
0203 411 7027, Fifth Floor Suite 23, 63/66 Hatton Garden, London, England, EC1N 8LE
© 2024 Yaya Digital. All rights reserved.