In this episode of the Cult Products podcast, hosts Phil Keaney-Bolland and Adam Yaya-Durrant are joined by JP, a seasoned expert in B2B tech startups. They discuss the critical importance of value proposition testing before launching a product. JP shares his journey in product development, emphasizing the need for clarity in value propositions and understanding user struggles. The conversation covers the iterative process of testing ideas, the significance of waiting lists, and how to effectively structure interviews for feedback. They also explore the challenges startups face in balancing features with actual value and the necessity of embracing change throughout the development process. The episode concludes with actionable insights for founders looking to validate their ideas and increase their chances of success.

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