In this episode of the Cult Products podcast, host Phill Keaney-Bolland speaks with Natalie Peire, a former co-founder of a startup focused on sexual wellbeing, GASM. They discuss Natalie's journey from personal development to entrepreneurship, the lessons learned from running a startup, the importance of emotional investment, and the dynamics of co-founding a business with a partner. Natalie shares insights on finding the right advice, the significance of prototyping, and the challenges faced in the early stages of a startup. The conversation emphasises the need for clarity in goals, the evolution of branding, and the importance of focusing on specific challenges to achieve success.

Takeaways
Emotional investment in your business is crucial.
Choosing co-founders wisely can make or break a startup.
Seek advice from founders a few steps ahead of you.
Prototyping helps in visualising and communicating ideas.
Focus on one specific challenge to start with.
Your brand will evolve as your business grows.
Testing and iterating quickly is essential for success.
Building a community around your product is important.
Don't rush into partnerships without due diligence.
Be prepared to pivot based on market feedback.