In this conversation, Phill and Adam discuss their new product and the community they are building around it. They talk about the importance of targeting a specific audience and creating a niche in the market. They also mention the value of personas in designing a brand and understanding the needs of the target audience. They share their vision of helping startup founders and providing them with resources and support. Overall, they are excited about the potential impact of their new product and the opportunity to work with passionate and talented individuals. In this conversation, Phill and Adam discuss the importance of building a community and being transparent in the early stages of a startup. They emphasise the need to generate leads and prove demand for a product before fully developing it. They also talk about the challenges of marketing and promoting their business, and the importance of being authentic and true to their brand. They highlight the shift in networking and team dynamics in the post-COVID world, and the need for founders to have a presence and be influencers in their industry.

Takeaways
Targeting a specific audience and creating a niche in the market is important for success.
Personas are valuable in designing a brand and understanding the needs of the target audience.
Building a community of passionate and talented individuals can provide valuable resources and support.
The new product aims to help startup founders and provide them with the tools and guidance they need. Building a community and being transparent in the early stages of a startup is crucial for success.
Generating leads and proving demand for a product should be prioritised before fully developing it.
Marketing and promoting a business requires authenticity and being true to the brand.
Founders need to have a presence and be influencers in their industry to attract customers and talent.
​Networking and team dynamics have shifted in the post-COVID world, requiring new approaches to building relationships.