Attract New Customers Predictably, Consistently, and Scalably—In Just 90 Days.
Pay When You Start Making Sales.
Delivered by our expert Designers
Brand • Website • Lead gen
Not all start-ups are created equal. You can’t just build a great product and hope people show up to buy it. Getting off the ground and attracting your first customers isn’t easy but there’s a right way (and a wrong way) to go about things in the early days of a B2B start-up.
We’ve worked with start-ups in almost every industry and all over the world, helping founders successfully launch new products, scale their ideas, and change their lives. Yaya’s Cult Products framework is the distillation of every secret we’ve learned and the foundation of every project we deliver.
Now we want to share what we’ve learned with you in a free training session. Register now to join us.
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Why
?
Sadly you can’t just teleport from an idea to a mainstream product. If your start-up is going to be successful you need to rally early-adopter customers to your cause. Those people don’t care that you don’t have a track record, case studies, and a load of other customers. They believe in you, your vision, and the promise of a new way to solve their problems that nobody else can offer.
We don’t just churn out brands, websites, and products. Our Cult Products framework helps B2B tech startups attract fanatical followers, communicate a radical vision, and build a revolutionary product.
- If your brand is the same as everyone else, you will fail.
- If your product is the same as everyone else, you will fail.
- If you can’t generate leads, you will fail.
That's why we only work with founders who want to do things differently.
You're not alone
Growing a B2B start-up isn't easy
Does this sound like you?
- Do you wish you had more confidence that you were going to get the volume of leads you need each month to hit your revenue targets?
- Does it feel impossible to make progress on the million things that you need to put in place with a small team?
- Are you frustrated that seeing results from your marketing efforts is taking forever?
- And when it comes down to it, do you worry that you might not find product/market fit before the money runs out?
If so, you're in the right place.
Trusted by b2b startups all over the world
★★★★★
"Yaya helped us to take a great idea and bring it to life in the form of a tangible, tactile and workable product. Combining our knowledge as subject matter experts with their people-focused approach meant we now have a hugely impactful suite of tools."
Brian hurst,
co-founder of clearAlpha technologies
★★★★★
"The MVP we built with Yaya was the foundation upon which we've gone on to build what I (slightly biased) think is a fantastic business."
Seb Cross,
co-founder of BeZero Carbon
Success Stories
We help B2B start-ups achieve all this...
- Consistent lead generation that fuels everything downstream—your growth, sales, and product development—giving you the foundation to scale confidently.
- Confidence that your brand, product, and lead generation steategies work seamlessly together, setting you up for predictable success.
- Realize your vision with a product that attracts early adopters, drives revenue, and positions you for a multi-million pound valuation.
Without any of this...
- Disjointed efforts—everything from branding to lead generation is coordinated, so you avoid wasted time and unnecessary spending.
- Risking heavy upfront investment—you pay the bulk of our fees only after you start making sales, minimizing risk.
- Slow, frustrating delays—get to market faster with a fully aligned strategy that removes the usual roadblocks.
- Save hundreds of thousands in unnecessary development costs by testing and validating your value proposition before investing heavily in product engineering
What the programme includes
Digital Marketing
Bring customers to your offer with paid advertising and SEO.
Lead generation
Create compelling lead magnet offers that turn visitors into leads and leads into cutomers.
Phill Keaney-Bolland
CO-FOUNDER
Adam Yaya-Durrant
CO-FOUNDER
Who you’ll be working with
As the co-founders of Yaya, an award-winning global design consultancy specialising in helping B2B start-ups create revolutionary products, Adam, Alex, and Phill have helped create millions in value for clients.
With their 'Cult Products' methodology, they have turbo-charged the growth of start-ups in countless industries, bringing decades of experience in product design, branding, and marketing to founding teams.
By design we don’t take on many clients. The intensity, focus, and expertise required to create a Cult Product isn’t something that scales. Our founders - Adam, Alex, and Phill are all highly experienced in helping start-ups get off the ground. We’ve worked together for many years and we all bring different complementary skills to the table.
We aren’t just salespeople. We’ll be the ones leading your project.
We’re also as demanding of our clients as we are of ourselves. We only commit to projects we believe in and start-ups who dare to aim high.
Who is this for?
Join our free training and at the end, if you want to talk to us, book a call.
Starting in:
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
What exactly is the Start-up Supercharger?
The Cult Products Start-up Supercharger Programme is a 90-day, full-service approach to help B2B tech start-ups create a lead-generating machine. We guide you through refining your value proposition and brand, building a high-conversion website, and setting up a consistent and scalable lead generation system.
What’s included in the 90-day program?
We work side by side with you on everything from creating a validated value proposition and waiting list to launching ads, building a full website, and optimizing your SEO and lead magnets—all aligned to drive sales and build a fanatical following.
How is payment structured?
We charge an upfront fee to begin the project. However, the bulk of our fees are tied to your success—meaning we only take the remaining portion as a percentage of revenue generated by the website over the two years following your first sale.
What’s the guarantee that this will work?
We’ve helped start-ups across multiple industries successfully create demand and scale rapidly. Our framework is proven to attract early adopters and build sustainable growth. Plus, by tying part of our payment to your success, we’re as invested in your results as you are.
How soon can I expect to see results?
Our program is structured to deliver a fully operational lead generation and sales system after 90 days. While results can vary, most clients start to see traction and early sales as soon as their lead generation campaigns are live.
How much effort is involved for us?
We very much believe success comes from working together as one team. While we'll be doing the heavy-lifting (and all the design work), you will need to work with us to make sure wee get this right. We will run a series of workshops with the people in the business who best understand your strategy and customers. They will help shape the direction. After that, we'll need you on the team to help feedback, iterate, and coordinate.
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