A fully-guaranteed partnership to grow your start-up to $2.5M in 12 months or less.
Delivered by Experts in Scaling B2B Tech Start-ups
Brand • Website • Scalable lead Generation Engine
Let’s face it—building a start-up is hard. You’ve poured everything into developing a high-ticket product, but the endless hustle to generate leads and close sales is exhausting. You’re juggling a high burn rate, unpredictable revenue, and investors who are growing impatient.
The truth is, you can't rely on pure hustle forever. If you're still the one driving every sale, having conversations that feel too few and far between, you're likely feeling the weight of the entire business on your shoulders.
What you really want is consistency—a predictable flow of leads, steady revenue growth, and a sales system that doesn't fall apart the moment you step back. You want your investors to be excited, not anxious, and your focus to be on scaling, not just surviving.
At Yaya, we’ve helped founders just like you—founders who know their product is great but feel trapped by the uncertainty of sales. Our proven Cult Products framework is built to transform your brand, website, and lead generation strategy into a well-oiled machine that drives consistent conversations with qualified prospects—without relying on you to do it all.
It’s time to stop feeling like your growth is out of control and start building the flywheel that will power your revenue for the long term.
Ready to stop chasing sales and start scaling? Join us for a free training session where we’ll show you exactly how to create the brand, website, and lead generation engine that will get you to $5M in revenue.
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Why
?
No amount of hustle will give you predictable revenue at scale—you need the right foundations in place. If your start-up is going to break through, you need more than just a great product—you need early adopters who believe in your vision before anyone else does. These people aren’t convinced by case studies, customer reviews, or a proven track record. What they care about is your ability to offer something no one else can: a bold new way to solve their most pressing pain points.
At Yaya, we don’t just create brands, websites, or products that look shiny but fail to drive growth. Our Cult Products framework is designed to help B2B tech founders like you rally those fanatical followers around a revolutionary vision, craft a radical brand story that cuts through the noise, and build a lead generation engine that fuels your sales.
Here’s the hard truth:
- If your brand blends in with everyone else’s, you’ll be ignored.
- If your product doesn’t solve real, big problems in a game-changing way, you’ll be forgotten.
- And if you can’t create a scalable lead gen system, your start-up won’t survive.
That’s why we only partner with founders who are ready to break the mould; those who understand that doing things differently is the only way to scale.
You're not alone
Growing a B2B start-up really hard
Does this sound like you?
- Do you find yourself constantly worrying all the time whether you'll get enough qualified leads each month to hit your revenue goals?
- Do you know you could close more sales if you could just have more conversations with potential customers?
- Does it feel impossible to make progress on the million things that you need to put in place with a small team?
- Are you frustrated by how long it’s taking to see real, tangible results from your marketing, while your burn rate keeps rising?
- And deep down, are you scared that you might not find product-market fit or a scalable sales system before the money runs out and investors lose confidence?
If so, you're in the right place.
We’ve worked with founders facing these exact challenges. We understand the fear of running out of runway and the constant pressure from investors to deliver results. Our Cult Products framework was built to tackle these pain points head-on, giving you the foundation for consistent lead flow, predictable revenue growth, and happy investors.
Trusted by b2b startups all over the world
★★★★★
"Yaya helped us to take a great idea and bring it to life in the form of a tangible, tactile and workable product. Combining our knowledge as subject matter experts with their people-focused approach meant we now have a hugely impactful suite of tools."
Brian hurst,
co-founder of clearAlpha technologies
★★★★★
"The MVP we built with Yaya was the foundation upon which we've gone on to build what I (slightly biased) think is a fantastic business."
Seb Cross,
co-founder of BeZero Carbon
Success Stories
We help B2B start-ups achieve all this...
- Consistent lead flow: Stop worrying about whether you'll have enough conversations with qualified potential customers each month. We create a predictable, scalable lead generation system that fuels everything from sales to product growth.
- Freedom from founder-led sales: You shouldn’t have to carry the burden of originating and closing every sale. We build systems that reduce your reliance on founders for sales, so you can focus on scaling your business.
- Lower burn rate: With a proven lead gen engine and cohesive strategy, you can reduce wasted spending on disjointed marketing efforts and keep your burn rate under control.
Without any of this...
- Investor pressure: Consistent growth and a scalable sales flywheel give your investors the confidence they need to back you fully, reducing pressure and increasing your runway.
- Unpredictable, high-friction sales: No more worrying about the unpredictability of sales. We help you build a flywheel that turns leads into revenue month after month without high-effort hustle.
- Disjointed strategies: No more wasted time or money on fragmented efforts. Everything from branding to lead generation works in harmony, so you avoid wasted resources.
What the programme includes
Sales Training
Training from B2B sales experts to help all your people perform at their best and close deals.
Lead generation
Create compelling lead magnet offers that turn visitors into leads and leads into cutomers.
Phill Keaney-Bolland
CO-FOUNDER
Adam Yaya-Durrant
CO-FOUNDER
Who you’ll be working with
As the co-founders of Yaya, an award-winning global design consultancy specialising in helping B2B start-ups create revolutionary products, Adam, Alex, and Phill have helped create millions in value for clients.
With their 'Cult Products' methodology, they have turbo-charged the growth of start-ups in countless industries, bringing decades of experience in product design, branding, and marketing to founding teams.
By design we don’t take on many clients. The intensity, focus, and expertise required to create a Cult Product isn’t something that scales. Our founders - Adam, Alex, and Phill are all highly experienced in helping start-ups get off the ground. We’ve worked together for many years and we all bring different complementary skills to the table.
We aren’t just salespeople. We’ll be the ones leading your project.
We’re also as demanding of our clients as we are of ourselves. We only commit to projects we believe in and start-ups who dare to aim high.
Who is this for?
Join our free training and at the end, if you want to talk to us, book a call.
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
What exactly is the Start-up Supercharger?
The Cult Products Start-up Supercharger Programme is a 90-day, full-service approach to help B2B tech start-ups create a lead-generating machine. We guide you through refining your value proposition and brand, building a high-conversion website, and setting up a consistent and scalable lead generation system.
What’s included in the 90-day program?
We work side by side with you on everything from creating a validated value proposition and waiting list to launching ads, building a full website, and optimizing your SEO and lead magnets—all aligned to drive sales and build a fanatical following.
How is payment structured?
We charge an upfront fee to begin the project. However, the bulk of our fees are tied to your success—meaning we only take the remaining portion as a percentage of revenue generated by the website over the two years following your first sale.
What’s the guarantee that this will work?
We’ve helped start-ups across multiple industries successfully create demand and scale rapidly. Our framework is proven to attract early adopters and build sustainable growth. Plus, by tying part of our payment to your success, we’re as invested in your results as you are.
How soon can I expect to see results?
Our program is structured to deliver a fully operational lead generation and sales system after 90 days. While results can vary, most clients start to see traction and early sales as soon as their lead generation campaigns are live.
How much effort is involved for us?
We very much believe success comes from working together as one team. While we'll be doing the heavy-lifting (and all the design work), you will need to work with us to make sure wee get this right. We will run a series of workshops with the people in the business who best understand your strategy and customers. They will help shape the direction. After that, we'll need you on the team to help feedback, iterate, and coordinate.
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