Trust is everything in Cyber

This is how you earn it

Feel familiar?

Your Cyber product sells when you get in front of the right people but you’re struggling to get enough of those conversations?

You've always relied heavily on warm introductions from your investors and founders networks but your little black book is almost tapped out?

You're now looking to accelerate your growth by entering a new market, launching a new product, or taking on more investment?

Then you’re in the right place.

We help Cyber tech businesses build trusted relationships with new customers.

Why CISOs don't want to talk to you

There are a million and one Cyber businesses out there; almost every single one of them fighting over the same buyers. The more sought-after the customer, the more noise they have to put up with.

Put yourself in their shoes and imagine how overwhelming that must feel.

Here’s the hard truth: Most cyber businesses simply blend in and add to that noise instead of cutting through it.

Ultimately your buyers aren't going to put the security of their organisation in the hands of an unfamiliar product they don't trust.

That's why it’s not about wearing buyers down, it’s about standing out.
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And if you’re curious about how you can do that at your business, we’re giving away our methodology in a free lunch and learn session.

It’s based on in-depth research with CISOs and security buyers from Apple, Yahoo, Red Hat and more, as well as our extensive experience working with top Cyber businesses all over the world.

​Sign up below 👇

Why CISOs don't want to talk to you

There are a million and one Cyber businesses out there; almost every single one of them fighting over the same buyers. The more sought-after the customer, the more noise they have to put up with.

Put yourself in their shoes and imagine how overwhelming that must feel.

Here’s the hard truth: Most cyber businesses simply blend in and add to that noise instead of cutting through it.

Ultimately your buyers aren't going to put the security of their organisation in the hands of an unfamiliar product they don't trust.

That's why it’s not about wearing buyers down, it’s about standing out.

And if you’re curious about how you can do that at your business, we’re giving away our methodology in a free lunch and learn session.

It’s based on in-depth research with CISOs and security buyers from Apple, Yahoo, Red Hat and more, as well as our extensive experience working with top Cyber businesses all over the world.

​Sign up below 👇

Join a free Cyber Security lunch and learn

How to have more sales conversations with Cyber Security buyers

Starting in:

4Days 00Hours: 22Minutes: 59Seconds

How to get more sales meetings with CISOs

Starting in:

96Hours: 22Minutes: 59Seconds

Global reach

We’ve helped over 50 organisations across the US, Middle East, and Europe transform their ideas into explosive growth.

A proven framework for attracting more Cyber Security buyers

A proven framework for attracting more Cyber Security buyers

How it works

Our Cult Products methodology has been tried and tested with over 50 businesses all over the world. It’s a formula that can transform your business’ approach to growth, attract more of the right people to you, and help take away the pain of missed sales targets and an empty pipeline.

This proven framework helps Cyber Security businesses to create a category of one and drive up the number of conversations they have each month with interested and relevant buyers.

How it works

Our Cult Products methodology has been tried and tested with over 50 businesses all over the world. It’s a formula that can transform your business’ approach to growth, attract more of the right people to you, and help take away the pain of missed sales targets and an empty pipeline.

This proven framework helps Cyber Security businesses to create a category of one and drive up the number of conversations they have each month with interested and relevant buyers.

Winner

 Best start-up consultancy

Winner

One of the UK's fastest growing companies

Winner

 Best start-up consultancy

Winner

One of the UK's fastest growing companies

Your buyers don't want more Cyber Security tools

In-depth research that we conducted by interviewing CISOs and senior security buyers from businesses like Apple, Red Hat, and Yahoo all reinforced this one simple truth:

Nobody actually wants more Cyber Security products.

Most businesses already have a million notifications going off every hour of the day. And every ping from a tool is time lost to toil; time that could be spent more effectively.

That’s the resistance you’re facing when you try to get through to potential customers. To overcome that hurdle, you have to tap into what they really want and build trust that you can help them achieve it.

To cut through the noise, you need...

A Revolutionary Vision

Most Cyber Security businesses struggle to say why their customers really buy from them. Sure, they can describe their product… But nobody cares about your product, they only care about their problems.

If all you talk about is jargon like Identity Management, SIEM, Software Supply Chains and nothing about the value your users unlock for their business, that’s a problem.

Time to flip it. You need a customer-centric value proposition that everyone in your business, from product to sales, is aligned on, believes in, and relies on to make decisions every day.

But that’s not enough. You have to be bold. If your vision doesn’t fundamentally reimagine what your customers can achieve, you’re done for; stuck on a one-way road to commoditisation, a race to the bottom on price, lower profit margins, and an inability to grow.

A Revolutionary Vision

Most Cyber Security businesses struggle to say why their customers really buy from them. Sure, they can describe their product… But nobody cares about your product, they only care about their problems.

If all you talk about is jargon like Identity Management, SIEM, Software Supply Chains and nothing about the value your users unlock for their business, that’s a problem.

Time to flip it. You need a customer-centric value proposition that everyone in your business, from product to sales, is aligned on, believes in, and relies on to make decisions every day.

But that’s not enough. You have to be bold. If your vision doesn’t fundamentally reimagine what your customers can achieve, you’re done for; stuck on a one-way road to commoditisation, a race to the bottom on price, lower profit margins, and an inability to grow.

A Radical Story

It’s no good having a revolutionary vision if you then look and sound like everyone else.

People usually assume you need to look like Palo Alto or Wiz to feel legit. But that’s literally the opposite of what you need to do.

To cut through and inspire trust, you have to carve out your own brand identity: When everyone else “zigs”, you need to “zag”. Unless you’re part of the mainstream establishment, you have to be different by design in everything you do.

It’s all about knowing what makes you unique and using blue ocean strategy to make your competition irrelevant. Becoming a category of one means competing on the things your customers really care about and changing the game in ways your competition can’t.

A Radical Story

It’s no good having a revolutionary vision if you then look and sound like everyone else.

People usually assume you need to look like Palo Alto or Wiz to feel legit. But that’s literally the opposite of what you need to do.

To cut through and inspire trust, you have to carve out your own brand identity: When everyone else “zigs”, you need to “zag”. Unless you’re part of the mainstream establishment, you have to be different by design in everything you do.

It’s all about knowing what makes you unique and using blue ocean strategy to make your competition irrelevant. Becoming a category of one means competing on the things your customers really care about and changing the game in ways your competition can’t.

Fanatical Followers

Too many websites look nice but deliver nothing because there is a fundamental misunderstanding about how to build a website that drives sales.

Fundamentally - almost no enterprise Cyber Security buyer is going to land on your homepage and book a demo. That’s coming on way too strong for most people. You need to build up trust first.

You have an opportunity to capitalize on the mistakes everyone else is making. By crafting a customer experience that continuously builds trust, it is always possible to attract enterprise security buyers into your orbit (even when you’ve had no prior offline contact).

Real skin in the game

We know this works.

And we’re so confident that you’ll see results that we put a percentage of our fees at stake against delivering them.​

Join a free Cyber Security lunch and learn

How to have more sales conversations with Cyber Security buyers

Starting in:

4Days 00Hours: 22Minutes: 59Seconds

How to get more sales meetings with CISOs

Starting in:

96Hours: 22Minutes: 59Seconds

Work with our expert founders

Phill Keaney-Bolland

CO-FOUNDER

Adam Yaya-Durrant

CO-FOUNDER

As the co-founders of Yaya, an award-winning global design consultancy, Adam and Phill have worked together for over a decade, empowering countless businesses to create Cult Products.

​All our client projects are lead by our founders, working alongside our team of expert strategists, designers, and specialists.

Work with our expert founders

Phill Keaney-Bolland

CO-FOUNDER

Adam Yaya-Durrant

CO-FOUNDER

As the co-founders of Yaya, an award-winning global design consultancy, Adam and Phill have worked together for over a decade, empowering countless businesses to create Cult Products.

​All our client projects are lead by our founders, working alongside our team of expert strategists, designers, and specialists.

STILL GOT QUESTIONS? WE GOT YOU!

Frequently Asked Questions

What do you actually deliver?

We help our clients achieve product/market fit with validated value propositions, blue ocean brand strategy and identity, websites that actually get customers, sales training, and product UI design.

Who is this for?

We work with Cyber Security product businesses with $5M+ funding already secured, between Seed to series B, with an average deal size $100k+.

How do you guarantee results?

We're so confident you'll get the results you need that we put a percentage of our fess at risk against delivering them.

Where do you work?

Given Cyber Security businesses tend to be based in the US or Tel Aviv, most of our clients are based there. Our team is distributed remotely but primarily based in London.