Your Cyber product sells when you get in front of the right people but you’re struggling to get enough of those conversations?
You've always relied heavily on warm introductions from your investors and founders networks but your little black book is almost tapped out?
You're now looking to accelerate your growth by entering a new market, launching a new product, or taking on more investment?
Then you’re in the right place.
There are a million and one Cyber businesses out there; almost every single one of them fighting over the same buyers. The more sought-after the customer, the more noise they have to put up with.
Put yourself in their shoes and imagine how overwhelming that must feel.
Here’s the hard truth: Most cyber businesses simply blend in and add to that noise instead of cutting through it.
Ultimately your buyers aren't going to put the security of their organisation in the hands of an unfamiliar product they don't trust.
That's why it’s not about wearing buyers down, it’s about standing out.
And if you’re curious about how you can do that at your business, we’re giving away our methodology in a free lunch and learn session.
It’s based on in-depth research with CISOs and security buyers from Apple, Yahoo, Red Hat and more, as well as our extensive experience working with top Cyber businesses all over the world.
Sign up below 👇
There are a million and one Cyber businesses out there; almost every single one of them fighting over the same buyers. The more sought-after the customer, the more noise they have to put up with.
Put yourself in their shoes and imagine how overwhelming that must feel.
Here’s the hard truth: Most cyber businesses simply blend in and add to that noise instead of cutting through it.
Ultimately your buyers aren't going to put the security of their organisation in the hands of an unfamiliar product they don't trust.
That's why it’s not about wearing buyers down, it’s about standing out.
And if you’re curious about how you can do that at your business, we’re giving away our methodology in a free lunch and learn session.
It’s based on in-depth research with CISOs and security buyers from Apple, Yahoo, Red Hat and more, as well as our extensive experience working with top Cyber businesses all over the world.
Sign up below 👇
Our Cult Products methodology has been tried and tested with over 50 businesses all over the world. It’s a formula that can transform your business’ approach to growth, attract more of the right people to you, and help take away the pain of missed sales targets and an empty pipeline.
This proven framework helps Cyber Security businesses to create a category of one and drive up the number of conversations they have each month with interested and relevant buyers.
Our Cult Products methodology has been tried and tested with over 50 businesses all over the world. It’s a formula that can transform your business’ approach to growth, attract more of the right people to you, and help take away the pain of missed sales targets and an empty pipeline.
This proven framework helps Cyber Security businesses to create a category of one and drive up the number of conversations they have each month with interested and relevant buyers.
In-depth research that we conducted by interviewing CISOs and senior security buyers from businesses like Apple, Red Hat, and Yahoo all reinforced this one simple truth:
Nobody actually wants more Cyber Security products.
Most businesses already have a million notifications going off every hour of the day. And every ping from a tool is time lost to toil; time that could be spent more effectively.
That’s the resistance you’re facing when you try to get through to potential customers. To overcome that hurdle, you have to tap into what they really want and build trust that you can help them achieve it.
Most Cyber Security businesses struggle to say why their customers really buy from them. Sure, they can describe their product… But nobody cares about your product, they only care about their problems.
If all you talk about is jargon like Identity Management, SIEM, Software Supply Chains and nothing about the value your users unlock for their business, that’s a problem.
Time to flip it. You need a customer-centric value proposition that everyone in your business, from product to sales, is aligned on, believes in, and relies on to make decisions every day.
But that’s not enough. You have to be bold. If your vision doesn’t fundamentally reimagine what your customers can achieve, you’re done for; stuck on a one-way road to commoditisation, a race to the bottom on price, lower profit margins, and an inability to grow.
Most Cyber Security businesses struggle to say why their customers really buy from them. Sure, they can describe their product… But nobody cares about your product, they only care about their problems.
If all you talk about is jargon like Identity Management, SIEM, Software Supply Chains and nothing about the value your users unlock for their business, that’s a problem.
Time to flip it. You need a customer-centric value proposition that everyone in your business, from product to sales, is aligned on, believes in, and relies on to make decisions every day.
But that’s not enough. You have to be bold. If your vision doesn’t fundamentally reimagine what your customers can achieve, you’re done for; stuck on a one-way road to commoditisation, a race to the bottom on price, lower profit margins, and an inability to grow.
It’s no good having a revolutionary vision if you then look and sound like everyone else.
People usually assume you need to look like Palo Alto or Wiz to feel legit. But that’s literally the opposite of what you need to do.
To cut through and inspire trust, you have to carve out your own brand identity: When everyone else “zigs”, you need to “zag”. Unless you’re part of the mainstream establishment, you have to be different by design in everything you do.
It’s all about knowing what makes you unique and using blue ocean strategy to make your competition irrelevant. Becoming a category of one means competing on the things your customers really care about and changing the game in ways your competition can’t.
It’s no good having a revolutionary vision if you then look and sound like everyone else.
People usually assume you need to look like Palo Alto or Wiz to feel legit. But that’s literally the opposite of what you need to do.
To cut through and inspire trust, you have to carve out your own brand identity: When everyone else “zigs”, you need to “zag”. Unless you’re part of the mainstream establishment, you have to be different by design in everything you do.
It’s all about knowing what makes you unique and using blue ocean strategy to make your competition irrelevant. Becoming a category of one means competing on the things your customers really care about and changing the game in ways your competition can’t.
Too many websites look nice but deliver nothing because there is a fundamental misunderstanding about how to build a website that drives sales.
Fundamentally - almost no enterprise Cyber Security buyer is going to land on your homepage and book a demo. That’s coming on way too strong for most people. You need to build up trust first.
You have an opportunity to capitalize on the mistakes everyone else is making. By crafting a customer experience that continuously builds trust, it is always possible to attract enterprise security buyers into your orbit (even when you’ve had no prior offline contact).
As the co-founders of Yaya, an award-winning global design consultancy, Adam and Phill have worked together for over a decade, empowering countless businesses to create Cult Products.
All our client projects are lead by our founders, working alongside our team of expert strategists, designers, and specialists.
As the co-founders of Yaya, an award-winning global design consultancy, Adam and Phill have worked together for over a decade, empowering countless businesses to create Cult Products.
All our client projects are lead by our founders, working alongside our team of expert strategists, designers, and specialists.
We help our clients achieve product/market fit with validated value propositions, blue ocean brand strategy and identity, websites that actually get customers, sales training, and product UI design.
We work with Cyber Security product businesses with $5M+ funding already secured, between Seed to series B, with an average deal size $100k+.
We're so confident you'll get the results you need that we put a percentage of our fess at risk against delivering them.
Given Cyber Security businesses tend to be based in the US or Tel Aviv, most of our clients are based there. Our team is distributed remotely but primarily based in London.
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