Brand, messaging and websites for cybersecurity.

You only come out of stealth once

Make the most of that moment. Build the brand and website that make a CISO remember you.

Over 50 businesses since 2019

Working with award-winning cybersecurity startups across North America, Europe, the Middle East, and Asia.

Geordie logo
Twine Security logo
Aryon Security logo
ZEST Security logo
Aizome logo
Hypernative logo
Tenet Security logo
Kusari logo
EveryCloud logo
BastionZero logo
  • RSAC Innovation Sandbox Finalist 2022
  • RSAC Innovation Sandbox Finalist 2025
  • RSAC Innovation Sandbox Winner 2026
  • Black Hat Europe 2025 Startup Spotlight Winner
  • Gartner Cool Vendor 2025
  • Gartner Cool Vendor 2026

Latest work

Geordie

  • Gartner Cool Vendor 2026
  • RSAC Innovation Sandbox Winner 2026

Brand, messaging, and website. RSA Innovation Sandbox winner.

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The Cult Products Framework

Tried and tested with over 50 businesses. It's not about being better than everyone else; it's about being different by design.

The Cult Products framework wheel with the Revolutionary Vision segment highlighted: niche down, problems worth solving, different by design.

Revolutionary Vision

Why you exist and where your category is heading. We define who you're for, what makes you different, and why a CISO should care.

The Cult Products framework wheel with the Radical Story segment highlighted: Blue Ocean Brand, weird and consistent, zag.

Radical Story

Your brand identity. A uniquely bold look and feel that a busy CISO can't ignore, built on primary research with real security buyers.

The Cult Products framework wheel with the Fanatical Followers segment highlighted: make some noise, don't come on too strong, give freely.

Fanatical Followers

A brand and website designed to be drive action, so buyers, investors, and hires fill your funnel.

Founders on working with Yaya

Trusted by the best in the business.

Attract more CISOS by doing less marketing

Almost no enterprise cyber security buyer lands on a homepage and books a demo. That's like proposing marriage on a first date.

Our flagship webinar unpacks what interviews with CISOs at businesses like Apple, Red Hat, and Yahoo taught us about how security buyers actually buy, why almost 70% of the startups we scored at RSA lead with blue, and how you can build a brand they remember.

Phill and Adam presenting the free training on a laptop screen

Questions founders actually ask

Straight answers, the same ones we give on calls. Ask us directly

Ready to become a category of one?

We take one new project a month. Tell us about your launch and we'll tell you, candidly, whether we're the right fit and whether your timing works.