Brand, messaging and websites for cybersecurity.
You only come out of stealth once
Make the most of that moment. Build the brand and website that make a CISO remember you.
Over 50 businesses since 2019
Working with award-winning cybersecurity startups across North America, Europe, the Middle East, and Asia.








Latest work
The Cult Products Framework
Tried and tested with over 50 businesses. It's not about being better than everyone else; it's about being different by design.

Revolutionary Vision
Why you exist and where your category is heading. We define who you're for, what makes you different, and why a CISO should care.

Radical Story
Your brand identity. A uniquely bold look and feel that a busy CISO can't ignore, built on primary research with real security buyers.

Fanatical Followers
A brand and website designed to be drive action, so buyers, investors, and hires fill your funnel.
Founders on working with Yaya
Trusted by the best in the business.
Attract more CISOS by doing less marketing
Almost no enterprise cyber security buyer lands on a homepage and books a demo. That's like proposing marriage on a first date.
Our flagship webinar unpacks what interviews with CISOs at businesses like Apple, Red Hat, and Yahoo taught us about how security buyers actually buy, why almost 70% of the startups we scored at RSA lead with blue, and how you can build a brand they remember.

Ready to become a category of one?
We take one new project a month. Tell us about your launch and we'll tell you, candidly, whether we're the right fit and whether your timing works.















