When Bloomberg needed to rethink the way they brought people together in the wake of a global pandemic, they wanted to create an online community where people could connect through exercise.
We helped Bloomberg create their Virtual Club, a mobile app that transported users to a metaverse where they could compete and participate with their colleagues in a wide variety of sports. Designed to be as inclusive as possible to all fitness levels, we conducted extensive user research, created a new brand, created the product strategy, UX, and worked with the game developers to build and launch the new product.
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