Bloomberg Square Mile: Take the relay with you all year round.

Brand

Product

When Bloomberg needed to rethink the way they brought people together in the wake of a global pandemic, they wanted to create an online community where people could connect through exercise.

We helped Bloomberg create their Virtual Club, a mobile app that transported users to a metaverse where they could compete and participate with their colleagues in a wide variety of sports. Designed to be as inclusive as possible to all fitness levels, we conducted extensive user research, created a new brand, created the product strategy, UX, UX, and worked with the game developers to build and launch the new product.

We’ve built a great product and a great partnership.

Yaya played a critical role in the inception of ClearAlpha’s fund and has seen it through to its successful launch.

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"There's just no way we could have done this ourselves and I genuinely think there's not a lot of agencies out there who could have handled the complexity we've thrown at Yaya."

Tommy Router

Product Lead, Bloomberg Square Mile

"There's just no way we could have done this ourselves and I genuinely think there's not a lot of agencies out there who could have handled the complexity we've thrown at Yaya."

Tommy Router

Product Lead, Bloomberg Square Mile