Protoyping with Yaya:
Where Clarity Meets Creativity
From the back of a napkin to the front of the app store, through effective MVP product design.
We're here to turn your startup ideas into reality through a lean, human-centred design approach. We simplify the journey from concept to Minimum Viable Product (MVP) app, making your vision tangible and accessible. It's the first step toward transforming your vision into a successful reality.
Don't just take our word for it
★★★★★
"Yaya helped us to take a great idea and bring it to life in the form of a tangible, tactile and workable product. Combining our knowledge as subject matter experts with their people-focused approach meant we now have a hugely impactful suite of tools."
Brian hurst,
co-founder of clearAlpha technologies
★★★★★
"The MVP we built with Yaya was the foundation upon which we've gone on to build what I (slightly biased) think is a fantastic business."
Seb Cross,
co-founder of BeZero Carbon
Product prototyping
Our Proven Process for Successful MVP App Design
Step One: Comprehensive User Research
Our process kicks off with in-depth user research, ensuring a thorough understanding of your target audience's needs and pain points. This foundational step enables us to identify key features that resonate with your users, ensuring your MVP app design addresses their core requirements.
Step Two: Iterative Prototyping and Testing
We swiftly move into iterative prototyping, building and testing various versions of your MVP. This agile approach allows us to gather user feedback early and refine the product iteratively, ensuring that every element aligns with user expectations, enhancing product-market fit.
Step Three: Lean Development and Implementation
We work with our partners on efficient, rapid development, emphasising the delivery of a functional MVP in the shortest time possible. We prioritise essential features, optimising the development process to swiftly transform your concept into a tangible, user-friendly product.
Step Four: Continuous Market Validation
Post-launch, we continue to validate the product in the market, gathering real-time user insights and feedback. This ongoing process ensures that your MVP app design remains aligned with evolving market needs, setting the stage for further enhancements and expansions, ultimately leading to a strong product-market fit.
Join a free Cyber Security lunch and learn
How to have more sales conversations with Cyber Security buyers
Starting in:
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
What is an MVP, and why is it important for my startup?
An MVP, or Minimum Viable Product, is a foundational version of your product that allows you to test your idea with investors and/or gather user feedback. It's crucial for startups as it minimises risk, saves resources, and helps validate your concept.
How long does it typically take to create an MVP with Yaya?
The timeline varies depending on the complexity of your project. It can take a few weeks to a few months. We prioritise efficiency without compromising quality.
Do I need a fully formed concept to start creating an MVP with Yaya?
No, Yaya can work with you even if your concept is in its early stages. We'll guide you through the process of refining your idea and turning it into a workable MVP.
How do you ensure that my MVP aligns with my target audience's needs and expectations?
Our process includes comprehensive user research to understand your target audience's needs. We use this insight to tailor the MVP to meet those needs effectively.
What happens after the MVP is created and validated?
After validation and successful testing, you can choose to further develop the concept into a full-scale product. Yaya can provide the support you need for this transition but we often recommend taking this in-house.
Can you provide design services beyond the MVP stage?
Yes, Yaya offers design services beyond the MVP stage. We can help you scale and enhance your product as your startup grows and evolves.
How much control will I have during the MVP creation process?
You'll have a significant role in shaping your MVP design. We value your insights and collaborate closely with you at every step to ensure the final product aligns with your vision.
What kind of post-launch support and maintenance do you provide for the MVP?
Yaya offers post-launch support, including ongoing maintenance, updates, and guidance to ensure your MVP continues to function effectively and adapt to your startup's changing needs. We can also work with you on wider startup branding services.
Does Yaya handle the development of the MVP, or do you work with development partners?
Yaya collaborates with development partners who are experts in the specific technology or platform required for your MVP. We ensure that the development process is aligned with your vision and needs.
Will I have a direct relationship with the developers working on my MVP?
Yes, we believe in fostering direct communication and commercials between you and the developers. This ensures transparency, better alignment with your goals, and the opportunity for you to provide feedback throughout the development process.
Can Yaya work with in-house developers if my startup already has a development team in place?
Absolutely, Yaya has extensive experience collaborating with in-house development teams. We can seamlessly integrate our expertise into your existing setup to ensure a cohesive approach to MVP development.
Proof of concept
What is the primary goal of creating a proof of concept MVP with Yaya?
The primary goal is to take your MVP startup idea from concept to a tangible, functioning prototype. This allows you to test and validate your concept and secure further investment before investing in full-scale development.
What role do development partners play in creating the proof of concept MVP?
Development partners collaborate closely with Yaya to build the prototype, ensuring that it's not only visually appealing but also functions seamlessly.
Can the proof of concept MVP be further developed into a full product?
Absolutely, the proof of concept MVP serves as a stepping stone. If it aligns with your vision and gains traction, it can be developed into a fully-fledged product.
Investor-Ready Prototypes
What tools or platforms does Yaya primarily use for creating investor-ready design prototypes, and are there options beyond that?
Yaya primarily uses Figma for creating investor-ready design prototypes. However, we are flexible and adapt our toolset to best match the specific requirements of your project. We might also incorporate other tools, from video platforms to tools like Protopie or even adopt a hybrid approach as needed to deliver the best results for your unique case.
How do investor-ready prototypes enhance our pitch to potential investors?
These prototypes provide a visual and interactive representation of your product, making it easier for investors to grasp your startup's potential.
MVP to Launch Solutions
How does Yaya's process ensure that my MVP is "launch-ready"?
Our approach encompasses everything from user research to UX/UI design. We refine your MVP design to ensure it's ready for real users, optimising the product for a successful market entry.
Can Yaya assist with ongoing support after the MVP is launched?
Yes, we offer post-launch MVP design support, including updates and guidance for the ongoing development of your product. We can also assist with startup website design if you require an accompanying website to your MVP app.
Is it possible to integrate the MVP with existing systems or platforms like CRMs?
Yes, our development partners can help you integrate your MVP with many existing systems or platforms to enhance its functionality and usefulness within your startup ecosystem.
0203 411 7027, Fifth Floor Suite 23, 63/66 Hatton Garden, London, England, EC1N 8LE
© 2024 Yaya Digital. All rights reserved.